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2023/04/12 - FIM Superbike World Championship 2023: Riding the same wave as Aare Beer

Aare beer and Dominique Aegerter riding the same wave

The private brewery from the canton of Berne has been a material and beer sponsor at events for Dominique Aegerter and his team for over 10 years, and since last year has also been the official sponsor of the two-time Supersport World Champion and 2022 MotoE™ World Cup overall winner.

«Drink & Drive 0%» is the slogan for the Swiss company's alcohol-free beer. Motorcycle racing pro Dominique Aegerter is probably the best advertising medium for it, even though the 32-year-old from Bern always gives 100 percent on his racing bike. 

The Aare Bier brewery from the tranquil farming village of Bargen in the Bernese Seeland has enjoyed great popularity throughout the region and beyond since 2006. The brewery is equipped with state-of-the-art brewing, fermentation, storage and bottling technology on over 1,000 m2. Sustainability is a key concern, which is why up to 70 percent of the energy required is produced on the brewery roof with the company's own photovoltaic system. At Aare Bier, everything is done from a single source: receiving the raw materials, brewing, storing, bottling, selling and distributing. Even the packaging material is environmentally friendly: recyclable cardboard instead of shrink plastic. Probably the most sustainable brewery in Switzerland.

(Owner and managing director)

"«Life is a race» is also my way of life, whether in motorsport or in business. Full throttle through life, that is what Dominique successfully has achieved, and in doing so, he impressively confirmed it with his title wins in Supersport World Championship and MotoE! Domi has all to be very proud of his career and that he has his brother Kevin managing him well and competent, as well as his whole family backing him. We are happy to work with people like in Team Domi77. Furthermore, as a successful top athlete, Domi is the perfect brand ambassador for our Aare Bier Alkoholfrei 0%. But above all, I am proud to have Domi and Kevin as friends."