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2023/01/18 - FIM Superbike World Championship 2023: Lanz-Anliker AG remains loyal

Lanz-Anliker AG remains loyal to Dominique Aegerter

The company, based in Rohrbach, Switzerland, is also supporting the two-time Supersport champion and overall winner of the 2022 MotoE™️ World Cup on his move to Superbike World Championship.

The cooperation between Dominique Aegerter and Lanz-Anliker AG has now been in place for 20 years. After the successful 2021 and 2022 seasons with the breakthrough to the top of the world in motorcycle racing, this sponsorship partnership will continue this year.

Dominique Aegerter and Lanz-Anliker AG are probably the best-known names that have put the community of Rohrbach in the canton of Bern on the international map. The neighbourly relationship has led to Aegerter being the only athlete to beat the advertising drum for Lanz-Anliker.

Lanz-Anliker AG has been operating successfully in the market since 1919. With the perfect processing of technical textiles, the company has acquired an excellent name, with customer-specific solutions being the strength. Single pieces as well as small and large series are made up. The products enjoy a first-class reputation worldwide in the areas of saddlery, filtration, medicine, equestrian sports, military and transportation interiors.

(Lanz-Anliker AG, Owner and general manager)

"I have known Dominique since his school days, as he was in the same school class as my eldest daughter. Even back then, his talent and enthusiasm for motorcycle racing was great and his perseverance and determination to one day realise his dream as a motorcycle racer impressed me a lot. In addition, as a hobby motorcycle rider, I could understand his passion only too well. The determination with which Dominique pursued his sporting path and never lost sight of it prompted me back in 2003 to accompany him financially as a sponsor on his way to becoming a professional motorcycle racer."

"For 20 years now, Lanz-Anliker AG has been one of Dominique Aegerter's main sponsors and we enthusiastically back him with our commitment. As a globally active company, we benefit from him as an advertising partner both domestically and with foreign motorcycle sport enthusiastic customers. We also wish Dominique every success in the Superbike class, which is new to him, and look forward to the races!"